Why Automation Is No Longer Optional
In this economic climate, spending human and financial capital on things that don’t provide measurable return is business suicide. There was undoubtedly a time when customers were plenty, credit was overflowing, and businesses thrived, despite lack of a focused marketing strategy. But... More Info
What To Automate First
When it comes to automation, there are differing levels of sophistication. Some people, like me, have their entire businesses almost automated. Others just discovering the power of automation take it one step at a time. The first things you should automate are payment and order related processes. The owner of a local service business I use quite frequently... More Info
Automation Solutions
I'm a huge advocate of focusing on high-yielding activities and automating, outsourcing, and relegating all other things. That doesn't mean these things are meaningless. For example, there may be a 3-step direct mail campaign that has been proven to work for you over the years. The campaign itself is invaluable. The process of keeping up... More Info
Let Technology Solve The Puzzle
It's widely agreed that "face-to-face" selling trumps most other mediums. It's also pretty obvious that "face-to-face" selling doesn't scale very well. There's only so many hours in the day, only so many presentations you can line up, only so many quotes you can prepare, only so many phone calls you can make. More Info
Free Resources
Want to learn more about Automation? Here are some phenomenal resources: Infusionsoft Case Study: Featuring Jermaine Griggs Presentations, Interviews, & Other Videos AutomationClinic.com Blog
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Perfect Customer Life Cycle
Every business needs a strategic map to reach their goals. The perfect lifecycle includes attracting traffic, capturing leads, nurturing prospects, converting sales, delivering & satisfying, upselling customers, and getting referrals. Download Infusionsoft's complimentary Perfect Customer Lifecycle Workbook and start charting your path to sales and marketing automation success. More Info
