Here at AutomationClinic.com, I've been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent "10 Infusionsoft Commandments" e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses.
In an online landscape where average open rates sit at 24% and average clickthrough rates at a dismal 5% (according to Direct Marketing Association), I'm happy with these numbers.
But none compare to the 95% open rate I'm seeing on a WEEKLY basis. Yup, 95%. And it has little to do with my subject line. In fact, I don't even use a subject line. It has nothing to do with length of message either.
It's called mobile marketing and if you haven't found a way to communicate with your prospects and customers away from their computers, you're leaving money on the table. Here are some alarming statistics:
- 95% of text messages get opened
- Growth of iphone was 10 times faster than AOL (Source: Nielsen)
- Out of the 6.8 billion people on the planet, 5.1 billion own a cell phone but only 4.2 billion own a toothbrush (Source: Mobile Marketing Association Asia)
- Takes 90 minutes for the average person to respond to an e-mail. Takes 90 seconds for the average person to respond to a text message (Source: CTIA.org)
- 70% of all mobile searches result in action within 1 hour (source: Mobile Marketer)
- Mobile coupons get 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
- There are more mobile phones on the planet than there are TVs (Source: Jupiter)
- 90% of all U.S. citizens have their mobile device within reach 24/7 (Source: Morgan Stanley)
At Hearandplay.com, the best way I've found to stay in constant communication with my customers and prospects via text messaging is through a "Tip Of The Week" program. Here's how it works:
Prospect signs up for free lessons on the home page or via blog, hover ad, or partner site.
On the thank you page, in addition to encouraging them to confirm e-mail, I offer our free "Monday Music Minute" mobile program:
By making it a weekly "monday" event, it sets the expectation for continual communication from the beginning. I find marketers who use SMS marketing as reminders for live events (teleseminars, webinars, and seminars) are afraid to market beyond those events and rightfully so --- the expectation for ongoing communication has not been set.
But even in these situations, a small one-liner could be added to the reminder form that says: "You may receive ongoing tips and announcements from us in the future. Simply text "stop" to unsubscribe."
Here's a few text messages I've received from President Obama's team:
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