I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.
Question #1: Do I have email campaign steps users can’t influence?
Question #2: Do I use time as the primary determinant for follow-up?
Question #3: Do I have the “merge” mindset?
Question #4: Do I use monotone “one too many” language in my emails?
Question #5: Am I taking a “WIFLI” approach to my email campaigns?
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