5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

Categories: Events, Marketing

5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.

They wrote this follow-up article synopsizing the first third of my presentation. Check it out.

Question #1: Do I have email campaign steps users can’t influence?

Question #2: Do I use time as the primary determinant for follow-up?

Question #3: Do I have the “merge” mindset?

Question #4: Do I use monotone “one too many” language in my emails?

Question #5: Am I taking a “WIFLI” approach to my email campaigns?





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