Teaching Your Prospects & Clients How To Buy From You

One of the biggest pitfalls in marketing is assuming your prospects and clients know what and how to buy from you. For certain commodities, this may be true. But for most products and services, prospects and clients must be educated on various aspects of your offering. In my own experiences remodeling our most recent home, I’ve […]

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Introducing The Automated Expiring Offer

Peak Potential Profits members won’t find this post special because they’ve already been exposed to the strategies and tools to make this happen. But if you’re not an insider, I’d like to share one of the most effective ways to increase sales in a follow-up sequence — the Automated Expiring Offer. In his book, “Influence: […]

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The Problem With “One Size Fits All” Marketing

You’ve heard me say it before: “If you’re not collecting data, you’re forced to communicate with everyone the same.” That statement certainly rings true in this example submitted by Peak Potential Profits member “Nick Liberati.” It’s an e-mail he received from the club he belongs to wishing everyone born in April a “Happy Birthday.” The problem is: […]

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How Facebook Used “Data” To Get Me To Promote A Post

If you’ve spent any time around here, you know I’m a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you’re forced to speak to everyone the same, deliver messages at […]

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