Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence: [...]
You've heard me say it before: "If you're not collecting data, you're forced to communicate with everyone the same." That statement certainly rings true in this example submitted by Peak Potential Profits member "Nick Liberati." It's an e-mail he received from the club he belongs to wishing everyone born in April a "Happy Birthday." The [...]
If you've spent any time around here, you know I'm a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you're forced to speak to everyone the same, deliver [...]
"But I only have 100 Infusionsoft custom fields!" That's what I hear from countless clients. "How can I take advantage of your type of data collection Jermaine when I've only got 13 left?" Great question. Having access to dozens of private clients' accounts, more often than not, the problem is not the finite number of [...]
I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.
They wrote this follow-up article synopsizing the first third of my presentation. Check it out.
I was recently invited back to Marketing Sherpa's E-mail Summit 2013 after rave reviews the previous year. Looks like they released this video of me to promote this year's event. I recently stumbled across it online and would like to share it with you! Presentation: "Personal vs. Robotic: How to turn automated email into personal [...]
In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: An object at rest stays at rest and an object in motion stays in motion with the same [...]
Having shared my "HearandPlay" story for the last 10 years doesn't come without complications. In fact, it's probably inspired more competition than I'd ever imagine over the years. That's okay --- because I have an abundance-based mindset (not a scarcity-based one) and I've always been blessed for giving rather than keeping to myself. For a [...]
The other day, I got a weird e-mail from Amazon titled "Bread Machines." "That's weird... I have absolutely no interest in bread machines. Maybe Amazon's finally gotten it wrong," I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for [...]