Introducing The Automated Expiring Offer

Categories: Blog, Infusionsoft, Marketing

Introducing The Automated Expiring Offer

Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence:

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Infusionsoft Users: How To Never Run Out Of Custom Fields

Categories: Blog, Infusionsoft

Infusionsoft Users: How To Never Run Out Of Custom Fields

"But I only have 100 Infusionsoft custom fields!" That's what I hear from countless clients. "How can I take advantage of your type of data collection Jermaine when I've only got 13 left?"  Great question. Having access to dozens of private clients' accounts, more often than not, the problem is not the finite number of

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Infusionsoft Spotlight: The 'Jermaine Griggs' Story

Categories: Blog, Infusionsoft, Video

Infusionsoft Spotlight: The 'Jermaine Griggs' Story

Several months ago, Infusionsoft came to my home and re-taped another interview. This time, we captured more "personal" aspects and benefits of an automated business. I just got word editing has been completed and wanted to share with you the finished work. Hope you enjoy...  

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Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

Categories: Blog, Infusionsoft, Marketing

Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

The other day, I got a weird e-mail from Amazon titled "Bread Machines." "That's weird... I have absolutely no interest in bread machines. Maybe Amazon's finally gotten it wrong," I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for

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Infusionsoft Users: Introducing The Power of the "Anti-Goal"

Categories: Blog, Infusionsoft

Infusionsoft Users: Introducing The Power of the

In my short stint here at AutomationClinic, I've managed to coin a few original terms and philosophies of thinking as it relates to marketing automation. And they've really resonated with folks, so they tell me. Some include: "Scaling Personal Attention," "The Orbit," "Triangle Stack," "Follow-Up Pyramid," "Ideal Purchase Path,"  and quotes like "The sale doesn't start

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Demographic Profiling vs. Behavioral Modeling

Categories: Blog, Infusionsoft, Marketing

Demographic Profiling vs. Behavioral Modeling

For the longest here, I've advocated collecting as much data as you can. I even did a 90-minute webinar with Infusionsoft exclusively on the topic. But collecting is only half of it. Finding ways to strategically use the data is the real goal. One such way is coming up with a customer profile. Here are

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How To Automate Listening

Categories: Infusionsoft, Marketing

How To Automate Listening

It's no surprise that face-to-face and phone sales trump other channels of communication (i.e. - web, direct mail, social media, etc). One of the obvious reasons is the unique ability to "listen" to how the prospect is responding to your proposition. Specifically, face-to-face takes it a step further and allows you to observe the nonverbal

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Tutorial: How To Use Infusionsoft Automation Links (Video)

Categories: Infusionsoft, Marketing

Tutorial: How To Use Infusionsoft Automation Links (Video)

In my 10 Infusionsoft Commandments, I talk about tracking every click. In fact, and I quote: "you should rarely be using the regular hyperlink tool in Infusionsoft. I only use it when pressed for time. And even then, I vow to correct it later." "Every link sent in an e-mail should be an automation link. How

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Why Implementation Services Are Not Enough

Categories: Blog, Infusionsoft, Marketing

Why Implementation Services Are Not Enough

In my post, "Why You Must Follow Up With Prospects," I talked about the "unconscious incompetence" stage of learning. It is essentially when we "don't know what we don't know." My two-year old daughter hasn't yet realized the importance of tying her shoes. In this instance, she is in an unconscious incompetence stage. After falling

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90-Minute Video: Infusionsoft Mastermind Webinar

Categories: Blog, Infusionsoft, Video

Screen shot 2012-06-06 at 8.52.42 PM

Jordan Hatch invited me to lecture on a weekly Infusionsoft mastermind webinar. In fact, because he didn't send out the reminder e-mails the first week, he brought me back for another week (I didn't mind --- double the exposure!). The topic: "The Art Of Effective Data Collection" (90 minutes). Enjoy! (Press button in far bottom

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