10 Infusionsoft Commandments For Maximum Effectiveness

Categories: Blog, Infusionsoft, Marketing, Philosophy

photo 2-3

A client recently asked about my personal best practices for . So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect

Read the full article

"Garbage In... Garbage Out" - The Art Of Effective Data Collection

Categories: Blog, Infusionsoft, Marketing

When it comes to really harnessing the power of , I find most users don't collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I've used around 92 of them. Call me crazy but I want to know as much as I

Read the full article

2-Hour Webinar Recording On What I Call "360 Degree Marketing"

Categories: Infusionsoft, Marketing, Video

2-Hour Webinar Recording On What I Call

The guys over at Automize recently invited me to do a webinar that I want to share with you. It's entitled, "360 Degree Marketing - How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up." What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really

Read the full article

How To Scale Personal Attention

Categories: Infusionsoft, Marketing

How To Scale Personal Attention

I've heard many definitions and philosophies of marketing automation, but mine is is simply, "Scaling Personal Attention." It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term "automation" doesn't help) is actually quite the opposite with this philosophy. When done right, it accomplishes

Read the full article

Recycling Steps In Your Sequence For Maximum Effectiveness

Categories: Infusionsoft, Marketing

Recycling Steps In Your Sequence For Maximum Effectiveness

There are many reasons you'd want to recycle steps in your . One reason might be if they haven't taken the necessary action in an e-mail. It's a grave error to assume they are not interested just because they don't click. People have busy lives and sometimes your messages are simply overlooked. There is

Read the full article

Here Are My InfusionCon 2012 Keynote Slides

Categories: Events, Infusionsoft

Screen shot 2012-04-18 at 3.42.40 PM

Infusionsoft was a blast. Met loads of great folks, learned a ton, got super inspired by my fellow speakers, and made some great connections. I've gotten many requests for my slides so thought I'd post them here. For the actual video of my presentation, it is now available for sale with all the other presentations

Read the full article

Automating Tasks For Phone Reps

Categories: Infusionsoft

Automating Tasks For Phone Reps

One of my favorites features of  is the "tasks" system. It absolutely revolutionized how my customer service reps organized and completed tasks throughout the day. Before , many of these tasks simply didn't exist. Rather than being proactive, we waited for customers to contact us. My reps would start the day not knowing what they'd encounter. Like

Read the full article
Hide me
Sign up below to receive my 26-pg report on how to make more while working less with automation...
       
Show me