Automation Mondays - "Just in Time vs Future Scheduled Webinars"

Categories: Automation Mondays, Marketing, Video

Automation Mondays -

In this episode, we tackle a very specific question and reveal how you can skyrocket your webinar attendance rates and increase revenues.

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Automation Mondays - The 'Multi-Modality' Approach to Content Creation

Categories: Automation Mondays, Content, Marketing, Video

Automation Mondays - The 'Multi-Modality' Approach to Content Creation

If you could only personally create one form of content, should you go with blogging, videos, podcasts, pdfs, audios, or social media posts? In this episode, we talk about my absolute favorite modality of content creation, the "mother of all," and how you can leverage it to birth other forms of content.

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Automation Mondays - "The 3 Ways to Grow a Business"

Categories: Automation Mondays, Marketing, Video

Automation Mondays -

In this episode, discover the three ways to grow your business exponentially and what you must do to start focusing on these strategies.

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Automation Mondays - "The 4 B's of Traffic Generation"

Categories: Automation Mondays, Lead Generation, Marketing, Video

Automation Mondays -

In this episode, learn the 4 ways you can generate traffic to build your list and ultimately nurture, educate, and convert prospects into buyers!

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Automation Mondays - "Why Every Business Needs An Info Product (Especially Services)"

Categories: Automation Mondays, Content, Marketing, Video

Automation Mondays -

In this episode, we explore why it's incredibly important to shift to an information-driven strategy of educating and nurturing your prospects or clients, regardless of what industry you are in. There is always valuable information in what you do and it is your job find it, convey it, and systematize its delivery in a way that educates and makes your prospect a better informed buyer.

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Automation Mondays - "It's A Numbers Game!"

Categories: Automation Mondays, Lead Generation, Marketing, Metrics & Data, Video

Automation Mondays -

In this episode, we explore how being realistic and adamant about the tracking and expectations of your numbers (data) and developing a framework to predict results, can be revolutionary for your business. Tune in for the complete breakdown.

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Automation Mondays - "Should I Always Send Traffic To An Opt-In Page?"

Categories: Automation Mondays, Blog, Lead Generation, Marketing, Video

Automation Mondays -

In this episode, we explore the question, "Should I always send paid traffic to an opt-in page or can I send people straight to my video sales letter or tool?" Tune in for my comprehensive answer.

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Teaching Your Prospects & Clients How To Buy From You

Categories: Blog, Marketing, Sales & Persuasion

Teaching Your Prospects & Clients How To Buy From You

One of the biggest pitfalls in marketing is assuming your prospects and clients know what and how to buy from you. For certain commodities, this may be true. But for most products and services, prospects and clients must be educated on various aspects of your offering. In my own experiences remodeling our most recent home,

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Introducing The Automated Expiring Offer

Categories: Blog, Infusionsoft, Marketing

Introducing The Automated Expiring Offer

Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence:

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The Problem With "One Size Fits All" Marketing

Categories: Blog, Marketing

The Problem With

You've heard me say it before: "If you're not collecting data, you're forced to communicate with everyone the same." That statement certainly rings true in this example submitted by Peak Potential Profits member "Nick Liberati." It's an e-mail he received from the club he belongs to wishing everyone born in April a "Happy Birthday." The

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