One of the biggest pitfalls in marketing is assuming your prospects and clients know what and how to buy from you. For certain commodities, this may be true. But for most products and services, prospects and clients must be educated on various aspects of your offering. In my own experiences remodeling our most recent home, [...]
Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence: [...]
You've heard me say it before: "If you're not collecting data, you're forced to communicate with everyone the same." That statement certainly rings true in this example submitted by Peak Potential Profits member "Nick Liberati." It's an e-mail he received from the club he belongs to wishing everyone born in April a "Happy Birthday." The [...]
If you've spent any time around here, you know I'm a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you're forced to speak to everyone the same, deliver [...]
I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.
They wrote this follow-up article synopsizing the first third of my presentation. Check it out.
In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: An object at rest stays at rest and an object in motion stays in motion with the same [...]
The other day, I got a weird e-mail from Amazon titled "Bread Machines." "That's weird... I have absolutely no interest in bread machines. Maybe Amazon's finally gotten it wrong," I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for [...]
I once heard the story of the wife of a successful businessman demanding that he print up "pretty" brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was --- they didn't make any sales and were only good for this [...]
One of the biggest mistakes small and local businesses make is not putting enough emphasis on list building. Their websites are nothing more than glorified business cards. Regardless of what you sell, you should always be collecting information and building a list. Unfortunately, the days of "Sign Up For Updates" or "Join Our Mailing List" [...]
For the longest here, I've advocated collecting as much data as you can. I even did a 90-minute webinar with Infusionsoft exclusively on the topic. But collecting is only half of it. Finding ways to strategically use the data is the real goal. One such way is coming up with a customer profile. Here are [...]