If you could only personally create one form of content, should you go with blogging, videos, podcasts, pdfs, audios, or social media posts? In this episode, we talk about my absolute favorite modality of content creation, the "mother of all," and how you can leverage it to birth other forms of content.
In this episode, we explore why it's incredibly important to shift to an information-driven strategy of educating and nurturing your prospects or clients, regardless of what industry you are in. There is always valuable information in what you do and it is your job find it, convey it, and systematize its delivery in a way that educates and makes your prospect a better informed buyer.
One of the biggest pitfalls in marketing is assuming your prospects and clients know what and how to buy from you. For certain commodities, this may be true. But for most products and services, prospects and clients must be educated on various aspects of your offering. In my own experiences remodeling our most recent home,
Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence:
You've heard me say it before: "If you're not collecting data, you're forced to communicate with everyone the same." That statement certainly rings true in this example submitted by Peak Potential Profits member "Nick Liberati." It's an e-mail he received from the club he belongs to wishing everyone born in April a "Happy Birthday." The