How Facebook Used "Data" To Get Me To Promote A Post

Categories: Blog, Marketing

How Facebook Used

If you've spent any time around here, you know I'm a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you're forced to speak to everyone the same, deliver

Read the full article

5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

Categories: Events, Marketing

5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.

They wrote this follow-up article synopsizing the first third of my presentation. Check it out.

Read the full article

Who Are You Focusing On?

Categories: Blog, Marketing, Philosophy

Who Are You Focusing On?

In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: States that are historically Democratic will likely stay that way (i.e. - California, my state). States that have

Read the full article

Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

Categories: Blog, Infusionsoft, Marketing

Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

The other day, I got a weird e-mail from Amazon titled "Bread Machines." "That's weird... I have absolutely no interest in bread machines. Maybe Amazon's finally gotten it wrong," I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for

Read the full article

Is Your Ego Holding You Back From Maximizing Conversions?

Categories: Marketing, Philosophy

Is Your Ego Holding You Back From Maximizing Conversions?

I once heard the story of the wife of a successful businessman demanding that he print up "pretty" brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was --- they didn't make any sales and were only good for this

Read the full article

Are You Focusing Enough On List Building?

Categories: Blog, Marketing

Are You Focusing Enough On List Building?

One of the biggest mistakes small and local businesses make is not putting enough emphasis on list building. Their websites are nothing more than glorified business cards. Regardless of what you sell, you should always be collecting information and building a list. Unfortunately, the days of "Sign Up For Updates" or "Join Our Mailing List"

Read the full article

Demographic Profiling vs. Behavioral Modeling

Categories: Blog, Infusionsoft, Marketing

Demographic Profiling vs. Behavioral Modeling

For the longest here, I've advocated collecting as much data as you can. I even did a 90-minute webinar with Infusionsoft exclusively on the topic. But collecting is only half of it. Finding ways to strategically use the data is the real goal. One such way is coming up with a customer profile. Here are

Read the full article

"Mama Said Be Grateful For What You've Got!"

Categories: Marketing, Philosophy

At least, that's the line I got growing up! A huge mistake I see marketers making, however, is focusing an indiscriminate amount of time on attracting new leads, driving traffic, and making that first-time (and often "last") sale to the detriment of all other retention, ascension, and "existing customer" programs and activities. I know folks

Read the full article

Organizing Your Follow-up And Figuring Out Your Ideal Purchase Path

Categories: Blog, Marketing, Sales & Persuasion

Organizing Your Follow-up And Figuring Out Your Ideal Purchase Path

If you haven't figured it out, I like coining my own terms --- unorthodox ways of thinking about business and marketing that really resonate with people. "Scaling Personal Attention," "The Orbit," "Triangle Stack," and "Follow-Up Pyramid," are a few. "Ideal Purchase Path" (I.P.P.) is another one. Sure, there are many other labels for it: sales funnel, sales

Read the full article

How To Automate Listening

Categories: Infusionsoft, Marketing

How To Automate Listening

It's no surprise that face-to-face and phone sales trump other channels of communication (i.e. - web, direct mail, social media, etc). One of the obvious reasons is the unique ability to "listen" to how the prospect is responding to your proposition. Specifically, face-to-face takes it a step further and allows you to observe the nonverbal

Read the full article
Hide me
Sign up below to receive my 26-pg report on how to make more while working less with automation...
       
Show me