AutomationClinic.com

Studies have shown it takes at least 7 exposures to your message for prospects to even "consider" your offer. Not act favorably. Merely consider.  According to Chet Holmes in his book, "The Ultimate Sales Machine," only 3% of people are in "ready to buy now" mode. Another 6-7% are open to buying. The remaining 90% [...]

It is a dire mistake to assume just because someone buys your product, it will be consumed. The sad reality is most people don't consume the products they purchase. Some industries play to this and thus rely largely on one-time sales instead of repeat purchases. Like the fitness industry --- most design their workout equipment [...]

Here at AutomationClinic.com, I've been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent "10 Infusionsoft Commandments" e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses. In an online landscape where average open rates sit at [...]

A client recently asked about my personal best practices for Infusionsoft. So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect [...]

I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific [...]

When it comes to really harnessing the power of Infusionsoft, I find most users don't collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I've used around 92 of them. Call me crazy but I want to know as much as I [...]

The guys over at Automize recently invited me to do a webinar that I want to share with you. It's entitled, "360 Degree Marketing - How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up." What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really [...]

Not too long ago, I spoke at Marketing Sherpa's E-mail Summit and received rave reviews. Soon after, they called me up to do a follow-up interview and I received word that it was published today. The article is entitled, "Marketing Automation: 416% higher customer lifetime value from auto-email strategy."

I've heard many definitions and philosophies of marketing automation, but mine is is simply, "Scaling Personal Attention." It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term "automation" doesn't help) is actually quite the opposite with this philosophy. When done right, it accomplishes [...]

There are many reasons you'd want to recycle steps in your follow up sequences. One reason might be if they haven't taken the necessary action in an e-mail. It's a grave error to assume they are not interested just because they don't click. People have busy lives and sometimes your messages are simply overlooked. There [...]