An Almost Guaranteed 95% Open Rate...

Categories: Blog, Marketing, Mobile

An Almost Guaranteed 95% Open Rate...

Here at AutomationClinic.com, I've been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent "10 Infusionsoft Commandments" e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses. In an online landscape where average open rates sit at

Read the full article

10 Infusionsoft Commandments For Maximum Effectiveness

Categories: Blog, Infusionsoft, Marketing, Philosophy

photo 2-3

A client recently asked about my personal best practices for . So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect

Read the full article

We're All In The Information Business

Categories: Blog, Marketing, Philosophy

We're All In The Information Business

I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific

Read the full article

"Garbage In... Garbage Out" - The Art Of Effective Data Collection

Categories: Blog, Infusionsoft, Marketing

When it comes to really harnessing the power of , I find most users don't collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I've used around 92 of them. Call me crazy but I want to know as much as I

Read the full article

2-Hour Webinar Recording On What I Call "360 Degree Marketing"

Categories: Infusionsoft, Marketing, Video

2-Hour Webinar Recording On What I Call

The guys over at Automize recently invited me to do a webinar that I want to share with you. It's entitled, "360 Degree Marketing - How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up." What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really

Read the full article

MarketingSherpa.com Article Featuring Moi

Categories: Marketing

MarketingSherpa.com Article Featuring Moi

Not too long ago, I spoke at Marketing Sherpa's E-mail Summit and received rave reviews. Soon after, they called me up to do a follow-up interview and I received word that it was published today. The article is entitled, "Marketing Automation: 416% higher customer lifetime value from auto-email strategy."

Read the full article

How To Scale Personal Attention

Categories: Infusionsoft, Marketing

How To Scale Personal Attention

I've heard many definitions and philosophies of marketing automation, but mine is is simply, "Scaling Personal Attention." It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term "automation" doesn't help) is actually quite the opposite with this philosophy. When done right, it accomplishes

Read the full article

Recycling Steps In Your Sequence For Maximum Effectiveness

Categories: Infusionsoft, Marketing

Recycling Steps In Your Sequence For Maximum Effectiveness

There are many reasons you'd want to recycle steps in your . One reason might be if they haven't taken the necessary action in an e-mail. It's a grave error to assume they are not interested just because they don't click. People have busy lives and sometimes your messages are simply overlooked. There is

Read the full article

The 4-Step Video Strategy

Categories: Blog, Marketing

The 4-Step Video Strategy

While I won't take credit for the automated 4-step video process, I've definitely been using and publicizing my use of it for a while and have seen many sites follow suit. It involves offering 4 free videos in exchange for name, e-mail, and sometimes a couple additional questions in drop-down menus. But be careful; generally,

Read the full article

Using Offline Channels To Convert Leads And Encourage Repeat Purchases

Categories: Marketing, Sales & Persuasion

Using Offline Channels To Convert Leads And Encourage Repeat Purchases

I've used 1800Flowers.com off and on for about 8 years now. From Birthdays and Anniversaries to Mother's Day and Thank You gifts, I'm no stranger. But out of all my purchases and interactions with them over the years, today was the first time I've received a phone call prompting me to order a Mother's Day

Read the full article
Hide me
Sign up below to receive my 26-pg report on how to make more while working less with automation...
       
Show me