Category Archives for Marketing

How to Choreograph Your Marketing

In dance, a choreographer’s job is to plan and arrange the dance steps, movements, and patterns so that everyone is in sync. The opposite of choreography would be freestyling. Most businesses approach their marketing and sales process in a “freestyle” manner. They pay for ads (without tracking), get “professional” websites designed without emphasis on sales/lead generation/conversion/metrics… […]

Continue reading

What A Bag Of Chips Taught Me About Features & Benefits

When it comes to selling products and services, many marketers make the mistake of harping on features and not conveying the advantages and benefits of their offering. And if you think about it, it makes total sense why so many get caught up in features. We’ve been trained to believe “more” is better. This belief may […]

Continue reading

How Amazon Uses “Recency” to Skyrocket Repeat Purchases

If you’ve seen me speak at any of the last 4 [contentblock id=6 img=gcb.png] events, you’ve probably heard me talk about RFM analysis. RFM stands for recency, frequency, and monetary. Recency asks the question: “How recently did customer purchase?” Frequency asks, “How often does customer purchase?” Monetary asks, “How much has customer spent?” I won’t discuss RFM […]

Continue reading

The Power Of Sequentialism

In making sure “sequentialism” was indeed a word, I discovered in my research that it’s actually a philosophy that has implications in everything from politics to church planning. While I’m no expert in the philosophical aspect, I would like to shed some light on how sequentialism in your business practices can save you time and […]

Continue reading

Tutorial: How To Use Infusionsoft Automation Links (Video)

In my 10 Infusionsoft Commandments, I talk about tracking every click. In fact, and I quote: “you should rarely be using the regular hyperlink tool in Infusionsoft. I only use it when pressed for time. And even then, I vow to correct it later.” “Every link sent in an e-mail should be an¬†automation link. How […]

Continue reading
1 3 4 5 6 7 9
>