First off, this isn't hype, especially if you subscribe to the Pareto Principle, which states "20% of causes are responsible for 80% of effects." I discussed this in depth in my free report, but I'll summarize in this post. 16X is a principle made popular by Richard Koch, in his book "The Breakthrough Principle Of 16X."
My own personal philosophy and definition of marketing automation is "scaling personal attention." I believe nothing is a true substitute for live human interaction. The only problem is: It isn't scalable. Unless you take care of the upper end of your market and your price points warrant personal attention, you'll need to find a way to
The power of multi-channel follow-up. Every Friday, without cease, I get a text message from Papa John's at around 4pm advertising weekly specials. I guess they figure everyone's thinking TGIF, no one wants to cook, and they are stepping right between the conversation we're having in our mind. Right when my wife says, "Babes, let's