Automation Mondays - "Why Every Business Needs An Info Product (Especially Services)"

Categories: Automation Mondays, Content, Marketing, Video

Automation Mondays -

In this episode, we explore why it's incredibly important to shift to an information-driven strategy of educating and nurturing your prospects or clients, regardless of what industry you are in. There is always valuable information in what you do and it is your job find it, convey it, and systematize its delivery in a way that educates and makes your prospect a better informed buyer.

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Automation Mondays - "The Best and Worst Number In Business"

Categories: Automation Mondays, Productivity, Video

Automation Mondays -

In this episode, we talk about the best and worst single number in business and how it informs what you focus on, how you focus, where you focus, the order in which you focus on things, and ultimately how to take your business and productivity to the next level.

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Automation Mondays - "It's A Numbers Game!"

Categories: Automation Mondays, Lead Generation, Marketing, Metrics & Data, Video

Automation Mondays -

In this episode, we explore how being realistic and adamant about the tracking and expectations of your numbers (data) and developing a framework to predict results, can be revolutionary for your business. Tune in for the complete breakdown.

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Automation Mondays - "Should I Always Send Traffic To An Opt-In Page?"

Categories: Automation Mondays, Blog, Lead Generation, Marketing, Video

Automation Mondays -

In this episode, we explore the question, "Should I always send paid traffic to an opt-in page or can I send people straight to my video sales letter or tool?" Tune in for my comprehensive answer.

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The Unobvious Case For Hyperfocused Sales Funnels

Categories: Blog, Sales & Persuasion

The Unobvious Case For Hyperfocused Sales Funnels

We live in an abundant world of choice. Choice, that - to most - would appear to be a good thing. (And the marketing departments of some of the world's largest corporations seem to agree.) After all, gone are the days of just a few choices of laundry detergent to compare. Or just a couple

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Teaching Your Prospects & Clients How To Buy From You

Categories: Blog, Marketing, Sales & Persuasion

Teaching Your Prospects & Clients How To Buy From You

One of the biggest pitfalls in marketing is assuming your prospects and clients know what and how to buy from you. For certain commodities, this may be true. But for most products and services, prospects and clients must be educated on various aspects of your offering. In my own experiences remodeling our most recent home,

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Introducing The Automated Expiring Offer

Categories: Blog, Infusionsoft, Marketing

Introducing The Automated Expiring Offer

Peak Potential Profits members won't find this post special because they've already been exposed to the strategies and tools to make this happen. But if you're not an insider, I'd like to share one of the most effective ways to increase sales in a follow-up sequence --- the Automated Expiring Offer. In his book, "Influence:

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The Problem With "One Size Fits All" Marketing

Categories: Blog, Marketing

The Problem With

You've heard me say it before: "If you're not collecting data, you're forced to communicate with everyone the same." That statement certainly rings true in this example submitted by Peak Potential Profits member "Nick Liberati." It's an e-mail he received from the club he belongs to wishing everyone born in April a "Happy Birthday." The

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How Facebook Used "Data" To Get Me To Promote A Post

Categories: Blog, Marketing

How Facebook Used

If you've spent any time around here, you know I'm a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you're forced to speak to everyone the same, deliver

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Infusionsoft Users: How To Never Run Out Of Custom Fields

Categories: Blog, Infusionsoft

Infusionsoft Users: How To Never Run Out Of Custom Fields

"But I only have 100 Infusionsoft custom fields!" That's what I hear from countless clients. "How can I take advantage of your type of data collection Jermaine when I've only got 13 left?"  Great question. Having access to dozens of private clients' accounts, more often than not, the problem is not the finite number of

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