Infusionsoft Spotlight: The 'Jermaine Griggs' Story

Categories: Blog, Infusionsoft, Video

Infusionsoft Spotlight: The 'Jermaine Griggs' Story

Several months ago, Infusionsoft came to my home and re-taped another interview. This time, we captured more "personal" aspects and benefits of an automated business. I just got word editing has been completed and wanted to share with you the finished work. Hope you enjoy...  

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5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

Categories: Events, Marketing

5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

I was recently invited back to speak at MarketingSherpa.com's "E-mail Summit 2013" (after delivering this presentation a year earlier) where I talked about 5 ways to know if you're using your CRM as a glorified autoresponder.

They wrote this follow-up article synopsizing the first third of my presentation. Check it out.

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Marketing Sherpa's E-mail Summit 2012 Presentation

Categories: Events, Video

Marketing Sherpa's E-mail Summit 2012 Presentation

I was recently invited back to Marketing Sherpa's E-mail Summit 2013 after rave reviews the previous year. Looks like they released this video of me to promote this year's event. I recently stumbled across it online and would like to share it with you! Presentation: "Personal vs. Robotic: How to turn automated email into personal

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Who Are You Focusing On?

Categories: Blog, Marketing, Philosophy

Who Are You Focusing On?

In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: States that are historically Democratic will likely stay that way (i.e. - California, my state). States that have

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A Funny Domain Name Experience & Lessons Learned

Categories: Blog

A Funny Domain Name Experience & Lessons Learned

Having shared my "HearandPlay" story for the last 10 years doesn't come without complications. In fact, it's probably inspired more competition than I'd ever imagine over the years. That's okay --- because I have an abundance-based mindset (not a scarcity-based one) and I've always been blessed for giving rather than keeping to myself. For a

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Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

Categories: Blog, Infusionsoft, Marketing

Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

The other day, I got a weird e-mail from Amazon titled "Bread Machines." "That's weird... I have absolutely no interest in bread machines. Maybe Amazon's finally gotten it wrong," I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for

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Is Your Ego Holding You Back From Maximizing Conversions?

Categories: Marketing, Philosophy

Is Your Ego Holding You Back From Maximizing Conversions?

I once heard the story of the wife of a successful businessman demanding that he print up "pretty" brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was --- they didn't make any sales and were only good for this

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Infusionsoft Users: Introducing The Power of the "Anti-Goal"

Categories: Blog, Infusionsoft

Infusionsoft Users: Introducing The Power of the

In my short stint here at AutomationClinic, I've managed to coin a few original terms and philosophies of thinking as it relates to marketing automation. And they've really resonated with folks, so they tell me. Some include: "Scaling Personal Attention," "The Orbit," "Triangle Stack," "Follow-Up Pyramid," "Ideal Purchase Path,"  and quotes like "The sale doesn't start

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Are You Focusing Enough On List Building?

Categories: Blog, Marketing

Are You Focusing Enough On List Building?

One of the biggest mistakes small and local businesses make is not putting enough emphasis on list building. Their websites are nothing more than glorified business cards. Regardless of what you sell, you should always be collecting information and building a list. Unfortunately, the days of "Sign Up For Updates" or "Join Our Mailing List"

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Demographic Profiling vs. Behavioral Modeling

Categories: Blog, Infusionsoft, Marketing

Demographic Profiling vs. Behavioral Modeling

For the longest here, I've advocated collecting as much data as you can. I even did a 90-minute webinar with Infusionsoft exclusively on the topic. But collecting is only half of it. Finding ways to strategically use the data is the real goal. One such way is coming up with a customer profile. Here are

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