Why Implementation Services Are Not Enough

Categories: Blog, Infusionsoft, Marketing

Why Implementation Services Are Not Enough

In my post, "Why You Must Follow Up With Prospects," I talked about the "unconscious incompetence" stage of learning. It is essentially when we "don't know what we don't know." My two-year old daughter hasn't yet realized the importance of tying her shoes. In this instance, she is in an unconscious incompetence stage. After falling

Read the full article

Why You Must Follow Up With Prospects

Categories: Blog, Marketing

ConsciousUnconsciousCompetence

Studies have shown it takes at least 7 exposures to your message for prospects to even "consider" your offer. Not act favorably. Merely consider.  According to Chet Holmes in his book, "The Ultimate Sales Machine," only 3% of people are in "ready to buy now" mode. Another 6-7% are open to buying. The remaining 90%

Read the full article

If They Don't Consume, You Don't Get Paid Again

Categories: Blog, Marketing

If They Don't Consume, You Don't Get Paid Again

It is a dire mistake to assume just because someone buys your product, it will be consumed. The sad reality is most people don't consume the products they purchase. Some industries play to this and thus rely largely on one-time sales instead of repeat purchases. Like the fitness industry --- most design their workout equipment

Read the full article

An Almost Guaranteed 95% Open Rate...

Categories: Blog, Marketing, Mobile

An Almost Guaranteed 95% Open Rate...

Here at AutomationClinic.com, I've been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent "10 Infusionsoft Commandments" e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses. In an online landscape where average open rates sit at

Read the full article

90-Minute Video: Infusionsoft Mastermind Webinar

Categories: Blog, Infusionsoft, Video

Screen shot 2012-06-06 at 8.52.42 PM

Jordan Hatch invited me to lecture on a weekly Infusionsoft mastermind webinar. In fact, because he didn't send out the reminder e-mails the first week, he brought me back for another week (I didn't mind --- double the exposure!). The topic: "The Art Of Effective Data Collection" (90 minutes). Enjoy! (Press button in far bottom

Read the full article

10 Infusionsoft Commandments For Maximum Effectiveness

Categories: Blog, Infusionsoft, Marketing, Philosophy

photo 2-3

A client recently asked about my personal best practices for . So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect

Read the full article

We're All In The Information Business

Categories: Blog, Marketing, Philosophy

We're All In The Information Business

I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific

Read the full article

"Garbage In... Garbage Out" - The Art Of Effective Data Collection

Categories: Blog, Infusionsoft, Marketing

When it comes to really harnessing the power of , I find most users don't collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I've used around 92 of them. Call me crazy but I want to know as much as I

Read the full article

How To Create Graphics For Your Site In Minutes

Categories: Blog, Tools & Resources

How To Create Graphics For Your Site In Minutes

I just bought this incredibly useful  and after creating a customized ebook cover for my 26-pg report in literally 3 minutes, I just had to share it here on my blog. Check out the quick video of me using it below and the graphic it created. For more information on Box Shot King, click here.

Read the full article

2-Hour Webinar Recording On What I Call "360 Degree Marketing"

Categories: Infusionsoft, Marketing, Video

2-Hour Webinar Recording On What I Call

The guys over at Automize recently invited me to do a webinar that I want to share with you. It's entitled, "360 Degree Marketing - How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up." What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really

Read the full article
Hide me
Sign up below to receive my 26-pg report on how to make more while working less with automation...
       
Show me