Automation Mondays - The 4 P's Of Picking A Niche Or Evaluating An Opportunity

Categories: Automation Mondays, Blog, Philosophy, Video

Automation Mondays - The 4 P's Of Picking A Niche Or Evaluating An Opportunity

In this episode, we touch on four important factors to consider when choosing a business niche/industry or evaluating a new idea or opportunity.

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Automation Mondays - "The Difference Between Activity and Productivity"

Categories: Automation Mondays, Philosophy, Productivity, Video

Automation Mondays -

In this episode, we learn the difference between "activity" and "productivity" and the 4 rules you can start applying right now to multiply your results by 16x!

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Automation Mondays - "Own The Herd"

Categories: Automation Mondays, Lead Generation, Philosophy, Video

Automation Mondays -

"He or she who owns the herd, wins!" Learn to shift focus from platforms where you only borrow influence to list building where you own and control the communication and relationship with your prospects and clients. Studies show that some Facebook pages are only reaching 2 to 6% of their fans organically. If you want to avoid being prisoner to such circumstances, tune in and learn how to own and grow your own herd.

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Who Are You Focusing On?

Categories: Blog, Marketing, Philosophy

Who Are You Focusing On?

In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: States that are historically Democratic will likely stay that way (i.e. - California, my state). States that have

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Is Your Ego Holding You Back From Maximizing Conversions?

Categories: Marketing, Philosophy

Is Your Ego Holding You Back From Maximizing Conversions?

I once heard the story of the wife of a successful businessman demanding that he print up "pretty" brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was --- they didn't make any sales and were only good for this

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"Mama Said Be Grateful For What You've Got!"

Categories: Marketing, Philosophy

At least, that's the line I got growing up! A huge mistake I see marketers making, however, is focusing an indiscriminate amount of time on attracting new leads, driving traffic, and making that first-time (and often "last") sale to the detriment of all other retention, ascension, and "existing customer" programs and activities. I know folks

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10 Infusionsoft Commandments For Maximum Effectiveness

Categories: Blog, Infusionsoft, Marketing, Philosophy

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A client recently asked about my personal best practices for . So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect

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We're All In The Information Business

Categories: Blog, Marketing, Philosophy

We're All In The Information Business

I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific

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On Taking Immediate Action

Categories: Blog, Philosophy

On Taking Immediate Action

I'm often asked how I get so much done. And the answer is simple: I take immediate action while the desire and idea is hot. Jim Rohn says it best in his book, Leading An Inspired Life, when he writes: "Discipline is a constant awareness of the need for action paired with a conscious act

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How To Make 16 Times More Money

Categories: Marketing, Philosophy

How To Make 16 Times More Money

First off, this isn't hype, especially if you subscribe to the Pareto Principle, which states "20% of causes are responsible for 80% of effects." I discussed this in depth in my free report, but I'll summarize in this post. 16X is a principle made popular by Richard Koch, in his book "The Breakthrough Principle Of 16X."

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