AutomationClinic.com

In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: An object at rest stays at rest and an object in motion stays in motion with the same [...]

I once heard the story of the wife of a successful businessman demanding that he print up "pretty" brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was --- they didn't make any sales and were only good for this [...]

At least, that's the line I got growing up! A huge mistake I see marketers making, however, is focusing an indiscriminate amount of time on attracting new leads, driving traffic, and making that first-time (and often "last") sale to the detriment of all other retention, ascension, and "existing customer" programs and activities. I know folks [...]

A client recently asked about my personal best practices for Infusionsoft. So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 - "Thou Shalt Collect [...]

I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific [...]

I'm often asked how I get so much done. And the answer is simple: I take immediate action while the desire and idea is hot. Jim Rohn says it best in his book, Leading An Inspired Life, when he writes: "Discipline is a constant awareness of the need for action paired with a conscious act [...]

First off, this isn't hype, especially if you subscribe to the Pareto Principle, which states "20% of causes are responsible for 80% of effects." I discussed this in depth in my free report, but I'll summarize in this post. 16X is a principle made popular by Richard Koch, in his book "The Breakthrough Principle Of 16X." [...]

This post is short and sweet. After recently completing my free 26-pg report, "How To Harness The Power Of Automation To Make More While Working Less" (found at the top of every page), I've decided to take small excerpts from it to spotlight here. This one is a concept I first read in 2005 that [...]

We recently decided to move grandma (the same one who won the piano that got me started off the "Price Is Right" in the 70's) to our second home here in Orange County. And in that decision, we had to rush to paint, fix little things, and lay new carpet. After buying our newest home several [...]

Many things might come to mind when you think of marketing automation. Of course, it involves using technology to follow-up with customers automatically. Experts say it takes at least 7 exposures for someone to consider your offer (not buy, but merely consider) and only relying on the very small percentage of folks (~1%) who are [...]