"He or she who owns the herd, wins!" Learn to shift focus from platforms where you only borrow influence to list building where you own and control the communication and relationship with your prospects and clients. Studies show that some Facebook pages are only reaching 2 to 6% of their fans organically. If you want to avoid being prisoner to such circumstances, tune in and learn how to own and grow your own herd.
In Presidential Elections, it's no surprise that the candidates focus most of their budget, human resources, and time on battleground or "swing" states. Why is that? It has something to do with Newton's First Law of Motion: States that are historically Democratic will likely stay that way (i.e. - California, my state). States that have
At least, that's the line I got growing up! A huge mistake I see marketers making, however, is focusing an indiscriminate amount of time on attracting new leads, driving traffic, and making that first-time (and often "last") sale to the detriment of all other retention, ascension, and "existing customer" programs and activities. I know folks
A client recently asked about my personal best practices for . So I've decided to organize them into what I'm calling my "10 Infusionsoft Commandments." I'm pretty sure this list isn't exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app. Commandment #1 - "Thou Shalt Collect
I've long preached that EVERYONE should be in the "information" business, regardless of your industry or profession. Why? Because regardless of what you do, there's information and knowledge to be dispensed. If you're in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific
First off, this isn't hype, especially if you subscribe to the Pareto Principle, which states "20% of causes are responsible for 80% of effects." I discussed this in depth in my free report, but I'll summarize in this post. 16X is a principle made popular by Richard Koch, in his book "The Breakthrough Principle Of 16X."