AutomationClinic.com

If you haven't figured it out, I like coining my own terms --- unorthodox ways of thinking about business and marketing that really resonate with people. "Scaling Personal Attention," "The Orbit," "Triangle Stack," and "Follow-Up Pyramid," are a few. "Ideal Purchase Path" (I.P.P.) is another one. Sure, there are many other labels for it: sales funnel, sales [...]

In dance, a choreographer's job is to plan and arrange the dance steps, movements, and patterns so that everyone is in sync. The opposite of choreography would be freestyling. Most businesses approach their marketing and sales process in a "freestyle" manner. They pay for ads (without tracking), get "professional" websites designed without emphasis on sales/lead [...]

In my experience, the worst thing you can do is "chase" a customer. Sure, it seems a little counter-intuitive considering most sales are generated in the follow-up. I'm not arguing the importance and effectiveness of follow up. In fact, I discuss why it's vital here. You may have even seen statistics that reveal something like [...]

I've used 1800Flowers.com off and on for about 8 years now. From Birthdays and Anniversaries to Mother's Day and Thank You gifts, I'm no stranger. But out of all my purchases and interactions with them over the years, today was the first time I've received a phone call prompting me to order a Mother's Day [...]

We recently decided to move grandma (the same one who won the piano that got me started off the "Price Is Right" in the 70's) to our second home here in Orange County. And in that decision, we had to rush to paint, fix little things, and lay new carpet. After buying our newest home several [...]

This was a phrase I coined at Infusioncon 2011 during the Ultimate Marketer competition and I repeated it in my keynote at this year's event.

It's true though. The sale doesn't start until the prospect or customer says "no"... especially "maybe."