In this episode, we explore why it's incredibly important to shift to an information-driven strategy of educating and nurturing your prospects or clients, regardless of what industry you are in. There is always valuable information in what you do and it is your job find it, convey it, and systematize its delivery in a way that educates and makes your prospect a better informed buyer.
I was recently invited back to Marketing Sherpa's E-mail Summit 2013 after rave reviews the previous year. Looks like they released this video of me to promote this year's event. I recently stumbled across it online and would like to share it with you! Presentation: "Personal vs. Robotic: How to turn automated email into personal
Jordan Hatch invited me to lecture on a weekly Infusionsoft mastermind webinar. In fact, because he didn't send out the reminder e-mails the first week, he brought me back for another week (I didn't mind --- double the exposure!). The topic: "The Art Of Effective Data Collection" (90 minutes). Enjoy! (Press button in far bottom
The guys over at Automize recently invited me to do a webinar that I want to share with you. It's entitled, "360 Degree Marketing - How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up." What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really
My own personal philosophy and definition of marketing automation is "scaling personal attention." I believe nothing is a true substitute for live human interaction. The only problem is: It isn't scalable. Unless you take care of the upper end of your market and your price points warrant personal attention, you'll need to find a way to