Category Archives for Philosophy

“Mama Said Be Grateful For What You’ve Got!”

At least, that’s the line I got growing up! A huge mistake I see marketers making, however, is focusing an indiscriminate amount of time on attracting new leads, driving traffic, and making that first-time (and often “last”) sale to the detriment of all other retention, ascension, and “existing customer” programs and activities. I know folks who’ve […]

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10 Infusionsoft Commandments For Maximum Effectiveness

A client recently asked about my personal best practices for [contentblock id=6 img=gcb.png]. So I’ve decided to organize them into what I’m calling my “10 Infusionsoft Commandments.” I’m pretty sure this list isn’t exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 – “Thou […]

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We’re All In The Information Business

I’ve long preached that EVERYONE should be in the “information” business, regardless of your industry or profession.Why? Because regardless of what you do, there’s information and knowledge to be dispensed. If you’re in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific company […]

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On Taking Immediate Action

I’m often asked how I get so much done. And the answer is simple: I take immediate action while the desire and idea is hot. Jim Rohn says it best in his book, Leading An Inspired Life, when he writes: “Discipline is a constant awareness of the need for action paired with a conscious act to […]

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How To Make 16 Times More Money

First off, this isn’t hype, especially if you subscribe to the Pareto Principle, which states “20% of causes are responsible for 80% of effects.” I discussed this in depth in my free report, but I’ll summarize in this post. 16X is a principle made popular by Richard Koch, in his book “The Breakthrough Principle Of 16X.” He […]

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