Member Question: Recommended Book List?

From: Jason Fetko

Hey Jermaine,

Can you list the titles of the books that you recommended? Maybe the ISBN numbers for easy searching and finding.


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Leave A Reply (1 comment so far)

  1. Phil
    6 years ago

    Thanks Jermaine,

    Love all them books.

    I found the following book very worthwhile reading too.
    (some people say it\'s dry as dust, but I found it tremendously useful)

    Libey and Pickering on RFM and Beyond [Hardcover]
    Donald R. Libey (Author), Christopher Pickering (Author)

    Other useful texts:
    Secrets of Successful Direct Mail (2005)
    Dick Benson

    Commonsense Direct & Digital Marketing
    by Drayton Bird (Jul 1, 2007)