Member Question: Recommended Book List?

From: Jason Fetko

Hey Jermaine,

Can you list the titles of the books that you recommended? Maybe the ISBN numbers for easy searching and finding.

Thanks,
Jason

This is an excerpt. You do not have sufficient rights to view the full content.

Leave A Reply (1 comment so far)


  1. Phil
    6 years ago

    Thanks Jermaine,

    Love all them books.

    I found the following book very worthwhile reading too.
    (some people say it\'s dry as dust, but I found it tremendously useful)

    Libey and Pickering on RFM and Beyond [Hardcover]
    Donald R. Libey (Author), Christopher Pickering (Author)

    Other useful texts:
    Secrets of Successful Direct Mail (2005)
    Dick Benson

    Commonsense Direct & Digital Marketing
    by Drayton Bird (Jul 1, 2007)

    Thanks,

    Ciao
    Phil