About Jermaine

Since starting my companies with $70 in my grandma's one bedroom apartment in 2000, things have come a long way! I would have never thought taking a year-long voyage around the world with my family. But this speaks to the power of the internet, a simple idea, and marketing automation. Read this report to learn how to make your business work for you, instead of being prisoner to it.

5 Questions To Determine If You’re Using CRM As A Glorified Autoresponder

I was recently invited back to speak at MarketingSherpa.com’s “E-mail Summit 2013” (after delivering this presentation a year earlier) where I talked about 5 ways to know if you’re using your CRM as a glorified autoresponder.

They wrote this follow-up article synopsizing the first third of my presentation. Check it out.

Question #1
Do I have email campaign steps users can't influence?

Question #2
Do I use time as the primary determinant for follow-up?

Question #3
Do I have the "merge" mindset?

Question #2
Do I use monotone "one too many" languages in my emails?

Question #2
Am I taking a "WIFLI" approach to my email campaigns?

Introducing The Automated Expiring Offer | AutomationClinic.com says:

[…] In other words, instead of having timers in our campaign that wait [3] days or [7] days like a typical autoresponder, we can actually store a date (that we determine via the plugin) and then have Infusionsoft […]