Blog – Page 10 –

Tutorial: How To Use Infusionsoft Automation Links (Video)

In my 10 Infusionsoft Commandments, I talk about tracking every click. In fact, and I quote: “you should rarely be using the regular hyperlink tool in Infusionsoft. I only use it when pressed for time. And even then, I vow to correct it later.” “Every link sent in an e-mail should be an automation link. How else […]

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Using Follow-Up To Reverse Roles

In my experience, the worst thing you can do is “chase” a customer. Sure, it seems a little counter-intuitive considering most sales are generated in the follow-up. I’m not arguing the importance and effectiveness of follow up. In fact, I discuss why it’s vital here. You may have even seen statistics that reveal something like 80% […]

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Are You Making It Too Hard To Do Business With You?

A buddy sent this to me on facebook and while I don’t normally post things like this, I found this “looking for work” craigslist ad pretty hilarious and want to spotlight the business implications.  Could probably also post this to my Hearandplay folks and get a good laugh. But it poses the serious question: “Are […]

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Why Implementation Services Are Not Enough

In my post, “Why You Must Follow Up With Prospects,” I talked about the “unconscious incompetence” stage of learning. It is essentially when we “don’t know what we don’t know.”  My two-year old daughter hasn’t yet realized the importance of tying her shoes. In this instance, she is in an unconscious incompetence stage. After falling […]

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Why You Must Follow Up With Prospects

Studies have shown it takes at least 7 exposures to your message for prospects to even “consider” your offer. Not act favorably. Merely consider.  According to Chet Holmes in his book, “The Ultimate Sales Machine,” only 3% of people are in “ready to buy now” mode. Another 6-7% are open to buying. The remaining 90% divide […]

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