Blog – Page 12 –

“Garbage In… Garbage Out” – The Art Of Effective Data Collection

When it comes to really harnessing the power of Infusionsoft, I find most users don’t collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I’ve used around 92 of them. Call me crazy but I want to know as much as I possibly […]

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How To Create Graphics For Your Site In Minutes

I just bought this incredibly useful [contentblock id=18 img=html.png] and after creating a customized ebook cover for my 26-pg report in literally 3 minutes, I just had to share it here on my blog. Check out the quick video of me using it below and the graphic it created. For more information on Box Shot King, […]

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2-Hour Webinar Recording On What I Call “360 Degree Marketing”

The guys over at Automize recently invited me to do a webinar that I want to share with you. It’s entitled, “360 Degree Marketing – How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up.” What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really […]

Continue reading Article Featuring Moi

Not too long ago, I spoke at Marketing Sherpa’s E-mail Summit and received rave reviews. Soon after, they called me up to do a follow-up interview and I received word that it was published today. The article is entitled, “Marketing Automation: 416% higher customer lifetime value from auto-email strategy.”

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Scaling Personal Attention

I’ve heard many definitions and philosophies of marketing automation, but mine is is simply, “Scaling Personal Attention.” It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term “automation” doesn’t help) is actually quite the opposite with this philosophy. When done right, it accomplishes […]

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