Blog – Page 14 –

How To Get The Most Out Of Automated Voice Broadcasting

My own personal philosophy and definition of marketing automation is “scaling personal attention.” I believe nothing is a true substitute for live human interaction. The only problem is: It isn’t scalable. Unless you take care of the upper end of your market and your price points warrant personal attention, you’ll need to find a way to use […]

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Peter Drucker On “Efficiency vs. Effectiveness”

This post is short and sweet. After recently completing my free 26-pg report, “How To Harness The Power Of Automation To Make More While Working Less” (found at the top of every page), I’ve decided to take small excerpts from it to spotlight here. This one is a concept I first read in 2005 that […]

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Scared To Charge More? Check This Out!

I’m a big advocate of charging what you’re worth and refusing to play “follow-the-leader” or fight price wars in your market. Going for the lowest price is just another way of saying you’re not willing or able to be the better marketer. Sure, a small amount of folks buy on price alone but it’s not […]

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Papa John’s “Gets” Multi-Channel Follow-Up!

The power of multi-channel follow-up. Every Friday, without cease, I get a text message from Papa John’s at around 4pm advertising weekly specials. I guess they figure everyone’s thinking TGIF, no one wants to cook, and they are stepping right between the conversation we’re having in our mind. Right when my wife says, “Babes, let’s order […]

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Customer Service: Thinking Long Term

Not long ago we decided to move grandma (the same one who won the piano that got me started off the “Price Is Right” in the 70’s) to our second home here in Orange County. And in that decision, we had to rush to paint, fix little things, and lay new carpet. After buying our […]

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