If you’ve spent any time around here, you know I’m a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you’re forced to speak to everyone the same, deliver messages at […]Continue reading
Several months ago, Infusionsoft came to my home and re-taped another interview. This time, we captured more “personal” aspects and benefits of an automated business. I just got word editing has been completed and wanted to share with you the finished work. Hope you enjoy…Continue reading
I was recently invited back to speak at MarketingSherpa.com’s “E-mail Summit 2013” (after delivering this presentation a year earlier) where I talked about 5 ways to know if you’re using your CRM as a glorified autoresponder.
They wrote this follow-up article synopsizing the first third of my presentation. Check it out.Continue reading
I was recently invited back to Marketing Sherpa’s E-mail Summit 2013 after rave reviews the previous year. Looks like they released this video of me to promote this year’s event. I recently stumbled across it online and would like to share it with you! Presentation: “Personal vs. Robotic: How to turn automated email into personal experiences […]Continue reading