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Marketing Sherpa’s E-mail Summit 2012 Presentation

I was recently invited back to Marketing Sherpa’s E-mail Summit 2013 after rave reviews the previous year. Looks like they released this video of me to promote this year’s event. I recently stumbled across it online and would like to share it with you! Presentation: “Personal vs. Robotic: How to turn automated email into personal experiences […]

Who Are You Focusing On?

In Presidential Elections, it’s no surprise that the candidates focus most of their budget, human resources, and time on battleground or “swing” states. Why is that? It has something to do with Newton’s First Law of Motion:”An object at rest stays at rest and an object in motion stays in motion with the same speed and in […]

A Funny Domain Name Experience & Lessons Learned

Having shared my “HearandPlay” story for the last 10 years doesn’t come without complications. In fact, it’s probably inspired more competition than I’d ever imagine over the years. That’s okay — because I have an abundance-based mindset (not a scarcity-based one) and I’ve always been blessed for giving rather than keeping to myself. For a while […]

Infusionsoft Users: Advanced Behavioral Marketing & How To Mimic Amazon

The other day, I got a weird e-mail from Amazon titled “Bread Machines.” “That’s weird… I have absolutely no interest in bread machines. Maybe Amazon’s finally gotten it wrong,” I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for bread machines the […]

Is Your Ego Holding You Back From Maximizing Conversions?

I once heard the story of the wife of a successful businessman demanding that he print up “pretty” brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was — they didn’t make any sales and were only good for this […]