If you’ve spent any time around here, you know I’m a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you’re forced to speak to everyone the same, deliver messages at […]Continue reading
I was recently invited back to speak at MarketingSherpa.com’s “E-mail Summit 2013” (after delivering this presentation a year earlier) where I talked about 5 ways to know if you’re using your CRM as a glorified autoresponder.
They wrote this follow-up article synopsizing the first third of my presentation. Check it out.Continue reading
In Presidential Elections, it’s no surprise that the candidates focus most of their budget, human resources, and time on battleground or “swing” states. Why is that? It has something to do with Newton’s First Law of Motion:”An object at rest stays at rest and an object in motion stays in motion with the same speed and in […]Continue reading
The other day, I got a weird e-mail from Amazon titled “Bread Machines.” “That’s weird… I have absolutely no interest in bread machines. Maybe Amazon’s finally gotten it wrong,” I thought. Until I asked my wife. And sure enough, unbeknownst to me, she was on her iphone logged in under our Amazon account shopping for bread machines the […]Continue reading
I once heard the story of the wife of a successful businessman demanding that he print up “pretty” brochures so she could feel proud handing them out to her friends and fellow socialites every year at the local Country Club. The problem was — they didn’t make any sales and were only good for this […]Continue reading