2018 & Beyond:
Sales Synergy System
Before 2018:
Sales Synergy System
Peak Potential Profits
Pinnacle Club
In dance, a choreographer’s job is to plan and arrange the dance steps, movements, and patterns so that everyone is in sync. The opposite of choreography would be freestyling. Most businesses approach their marketing and sales process in a “freestyle” manner. They pay for ads (without tracking), get “professional” websites designed without emphasis on sales/lead generation/conversion/metrics… […]
Continue readingWhen it comes to selling products and services, many marketers make the mistake of harping on features and not conveying the advantages and benefits of their offering. And if you think about it, it makes total sense why so many get caught up in features. We’ve been trained to believe “more” is better. This belief may […]
Continue readingIf you’ve seen me speak at any of the last 4 Infusionsoft events, you’ve probably heard me talk about RFM analysis. RFM stands for recency, frequency, and monetary. Recency asks the question: “How recently did customer purchase?” Frequency asks, “How often does customer purchase?” Monetary asks, “How much has customer spent?” I won’t discuss RFM analysis in […]
Continue readingIn making sure “sequentialism” was indeed a word, I discovered in my research that it’s actually a philosophy that has implications in everything from politics to church planning. While I’m no expert in the philosophical aspect, I would like to shed some light on how sequentialism in your business practices can save you time and […]
Continue readingIn my 10 Infusionsoft Commandments, I talk about tracking every click. In fact, and I quote: “you should rarely be using the regular hyperlink tool in Infusionsoft. I only use it when pressed for time. And even then, I vow to correct it later.” “Every link sent in an e-mail should be an automation link. How else […]
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