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The Problem With “One Size Fits All” Marketing

You’ve heard me say it before: “If you’re not collecting data, you’re forced to communicate with everyone the same.” That statement certainly rings true in this example submitted by Peak Potential Profits member “Nick Liberati.” It’s an e-mail he received from the club he belongs to wishing everyone born in April a “Happy Birthday.” The problem is: […]

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How Facebook Used “Data” To Get Me To Promote A Post

If you’ve spent any time around here, you know I’m a huge proponent of data-driven marketing. This method involves collecting lots of internal and external data to personalize marketing communications, custom-tailor offers, and deliver the right messages to the right people at the right time. Without data, you’re forced to speak to everyone the same, deliver messages at […]

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Infusionsoft Spotlight: The ‘Jermaine Griggs’ Story

Several months ago, Infusionsoft came to my home and re-taped another interview. This time, we captured more “personal” aspects and benefits of an automated business. I just got word editing has been completed and wanted to share with you the finished work. Hope you enjoy…

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Who Are You Focusing On?

In Presidential Elections, it’s no surprise that the candidates focus most of their budget, human resources, and time on battleground or “swing” states. Why is that? It has something to do with Newton’s First Law of Motion:”An object at rest stays at rest and an object in motion stays in motion with the same speed and in […]

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