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Why Implementation Services Are Not Enough

In my post, “Why You Must Follow Up With Prospects,” I talked about the “unconscious incompetence” stage of learning. It is essentially when we “don’t know what we don’t know.”  My two-year old daughter hasn’t yet realized the importance of tying her shoes. In this instance, she is in an unconscious incompetence stage. After falling […]

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Why You Must Follow Up With Prospects

Studies have shown it takes at least 7 exposures to your message for prospects to even “consider” your offer. Not act favorably. Merely consider.  According to Chet Holmes in his book, “The Ultimate Sales Machine,” only 3% of people are in “ready to buy now” mode. Another 6-7% are open to buying. The remaining 90% divide […]

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If They Don’t Consume, You Don’t Get Paid Again

It is a dire mistake to assume just because someone buys your product, it will be consumed. The sad reality is most people don’t consume the products they purchase. Some industries play to this and thus rely largely on one-time sales instead of repeat purchases. Like the fitness industry — most design their workout equipment to […]

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An Almost Guaranteed 95% Open Rate…

Here at, I’ve been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent “10 Infusionsoft Commandments” e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses. In an online landscape where average open rates sit at 24% […]

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90-Minute Video: Infusionsoft Mastermind Webinar

Jordan Hatch invited me to lecture on a weekly Infusionsoft mastermind webinar. In fact, because he didn’t send out the reminder e-mails the first week, he brought me back for another week (I didn’t mind — double the exposure!). The topic: “The Art Of Effective Data Collection” (90 minutes). Enjoy! (Press button in far bottom right […]

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