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Category Archives for Blog

10 Infusionsoft Commandments For Maximum Effectiveness

A client recently asked about my personal best practices for Infusionsoft. So I’ve decided to organize them into what I’m calling my “10 Infusionsoft Commandments.” I’m pretty sure this list isn’t exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 – “Thou Shalt Collect […]

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We’re All In The Information Business

I’ve long preached that EVERYONE should be in the “information” business, regardless of your industry or profession.Why? Because regardless of what you do, there’s information and knowledge to be dispensed. If you’re in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific company eludes me […]

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“Garbage In… Garbage Out” – The Art Of Effective Data Collection

When it comes to really harnessing the power of Infusionsoft, I find most users don’t collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I’ve used around 92 of them. Call me crazy but I want to know as much as I possibly […]

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How To Create Graphics For Your Site In Minutes

I just bought this incredibly useful [contentblock id=18 img=html.png] and after creating a customized ebook cover for my 26-pg report in literally 3 minutes, I just had to share it here on my blog. Check out the quick video of me using it below and the graphic it created. For more information on Box Shot King, […]

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The 4-Step Video Strategy

While I won’t take credit for the automated 4-step video process, I’ve definitely been using and publicizing my use of it for a while and have seen many sites follow suit. It involves offering 4 free videos in exchange for name, e-mail, and sometimes a couple additional questions in drop-down menus. But be careful; generally, […]

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