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Category Archives for Infusionsoft

10 Infusionsoft Commandments For Maximum Effectiveness

A client recently asked about my personal best practices for Infusionsoft. So I’ve decided to organize them into what I’m calling my “10 Infusionsoft Commandments.” I’m pretty sure this list isn’t exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 – “Thou Shalt Collect […]

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“Garbage In… Garbage Out” – The Art Of Effective Data Collection

When it comes to really harnessing the power of Infusionsoft, I find most users don’t collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I’ve used around 92 of them. Call me crazy but I want to know as much as I possibly […]

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2-Hour Webinar Recording On What I Call “360 Degree Marketing”

The guys over at Automize recently invited me to do a webinar that I want to share with you. It’s entitled, “360 Degree Marketing – How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up.” What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really […]

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Scaling Personal Attention

I’ve heard many definitions and philosophies of marketing automation, but mine is is simply, “Scaling Personal Attention.” It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term “automation” doesn’t help) is actually quite the opposite with this philosophy. When done right, it accomplishes […]

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Recycling Steps In Your Sequence For Maximum Effectiveness

[i4w_individualized_greeting textparm=’there’] are many reasons you’d want to recycle steps in your [contentblock id=13 img=html.png]. One reason might be if they haven’t taken the necessary action in an e-mail. It’s a grave error to assume they are not interested just because they don’t click. People have busy lives and sometimes your messages are simply overlooked. […]

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