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Category Archives for Marketing

An Almost Guaranteed 95% Open Rate…

Here at, I’ve been averaging 40-45% open rates with around 25-30% clickthrough rates. For example, in my recent “10 Infusionsoft Commandments” e-mail sent 3 days ago, I got a 47.33% open rate with a 37.26% clickthrough rate. These numbers only grow as time progresses. In an online landscape where average open rates sit at 24% […]

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10 Infusionsoft Commandments For Maximum Effectiveness

A client recently asked about my personal best practices for Infusionsoft. So I’ve decided to organize them into what I’m calling my “10 Infusionsoft Commandments.” I’m pretty sure this list isn’t exhaustive but will provide you with a nice little perspective on how I approach marketing automation with the app.   Commandment #1 – “Thou Shalt Collect […]

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We’re All In The Information Business

I’ve long preached that EVERYONE should be in the “information” business, regardless of your industry or profession.Why? Because regardless of what you do, there’s information and knowledge to be dispensed. If you’re in a business that, at any point, requires you to answer questions from prospects and customers, you meet the qualifications. The specific company eludes me […]

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“Garbage In… Garbage Out” – The Art Of Effective Data Collection

When it comes to really harnessing the power of Infusionsoft, I find most users don’t collect nearly as much information from their prospects and customers as they should. Put it this way: Infusionsoft allows 100 custom fields and I’ve used around 92 of them. Call me crazy but I want to know as much as I possibly […]

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2-Hour Webinar Recording On What I Call “360 Degree Marketing”

The guys over at Automize recently invited me to do a webinar that I want to share with you. It’s entitled, “360 Degree Marketing – How To Strategically Surround Your Prospects & Customers With Multi-Channel Communications & Follow-Up.” What started as a 60 minute presentation spanned 2 hours with a little Q&A at the end. Really […]

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