Category Archives for Marketing

MarketingSherpa.com Article Featuring Moi

Not too long ago, I spoke at Marketing Sherpa’s E-mail Summit and received rave reviews. Soon after, they called me up to do a follow-up interview and I received word that it was published today. The article is entitled, “Marketing Automation: 416% higher customer lifetime value from auto-email strategy.”

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How To Scale Personal Attention

I’ve heard many definitions and philosophies of marketing automation, but mine is is simply, “Scaling Personal Attention.” It is the act of using technology to scale what appears to be real, human interaction. What seems inherently robotic (the term “automation” doesn’t help) is actually quite the opposite with this philosophy. When done right, it accomplishes […]

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Recycling Steps In Your Sequence For Maximum Effectiveness

[i4w_individualized_greeting textparm=’there’] are many reasons you’d want to recycle steps in your [contentblock id=13 img=html.png]. One reason might be if they haven’t taken the necessary action in an e-mail. It’s a grave error to assume they are not interested just because they don’t click. People have busy lives and sometimes your messages are simply overlooked. […]

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The 4-Step Video Strategy

While I won’t take credit for the automated 4-step video process, I’ve definitely been using and publicizing my use of it for a while and have seen many sites follow suit. It involves offering 4 free videos in exchange for name, e-mail, and sometimes a couple additional questions in drop-down menus. But be careful; generally, […]

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Using Offline Channels To Convert Leads And Encourage Repeat Purchases

I’ve used 1800Flowers.com off and on for about 8 years now. From Birthdays and Anniversaries to Mother’s Day and Thank You gifts, I’m no stranger. But out of all my purchases and interactions with them over the years, today was the first time I’ve received a phone call prompting me to order a Mother’s Day gift […]

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