My own personal philosophy and definition of marketing automation is "scaling personal attention." I believe nothing is a true substitute for live human interaction. The only problem is: It isn't scalable.
Unless you take care of the upper end of your market and your price points warrant personal attention, you'll need to find a way to use technology to bridge the gap. This video is taken from the Infusioncon presentation that won me "Ultimate Marketer 2011" and gives an example of "scaling personal attention" in action. At the end, Chris Brisson, from Call Loop, takes you through how to implement my strategy in real life.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.