Automation Doesn’t Just Save You Time… It Makes You Money

In my article, “Why You Can’t Just Work ‘In’ Your Business“, I talked about a concept known as “Opportunity Cost.” According to Investopedia, the definition of “Opportunity Cost” is: [quote]The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an […]

Automation Solutions

Automation Solutions I’m a huge advocate of focusing on high-yielding activities and automating, outsourcing, and relegating all other things. That doesn’t mean these things are meaningless. For example, there may be a 3-step direct mail campaign that has been proven to work for you over the years. The campaign itself is invaluable. The process of […]

What To Automate First

Why Automation Is No Longer Optional

Why Automation Is No Longer Optional In this economic climate, spending human and financial capital on things that don’t provide measurable return is business suicide. There was undoubtedly a time when customers were plenty, credit was overflowing, and businesses thrived, despite lack of a focused marketing strategy. But as Dan Kennedy put it:  “the new […]

Perfect Customer Life Cycle

Perfect Customer Life Cycle Every business needs a strategic map to reach their goals. Download Infusionsoft’s complimentary Perfect Customer Lifecycle Workbook and start charting your path to sales and marketing automation success. The perfect lifecycle includes attracting traffic, capturing leads, nurturing prospects, converting sales, delivering & satisfying, upselling customers, and getting referrals. Click here to […]